Promotional Materials
It is important to distinguish Navigator-hosted events from those hosted by the City. Your community may have very different expectations if they believe City staff are hosting or in attendance. There are several strategies to make this clear:
- Posters and other promotional materials (including surveys and emails) should make it clear that the Community Organization is hosting the conversation/engagement, not the City of Vancouver. You may place the Organization prominently at the top. You may also phrase the invitation appropriately, like: “The *Name of Organization* is hosting a conversation with members of the ___ community to help inform the Vancouver Plan.”
- The City may be listed as a partner, with text such as: “In partnership with the City of Vancouver” and include the logo at the footer (very bottom) of the poster. Try to limit the use of graphics from the City website – we want to avoid any confusion that this is a City-led event. Please contact me if you would like to use the City logo and I can share it with you.
If you are creating posters, surveys, and online materials to build awareness about upcoming engagement, you can provide additional guidance here.
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