897 Granville St Sign By-law amendment

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This application was approved by Council on September 16, 2025.

The City of Vancouver has received an application to amend the Sign By-law to allow a rooftop digital billboard sign at the northwest corner of Granville Street and Smithe Street. The application proposes:

  • An 8 ft. by 29 ft. curved convex digital screen
  • LED backlit showing static images
  • Third party advertising

The application is being considered under the Sign By-law.

The City of Vancouver has received an application to amend the Sign By-law to allow a rooftop digital billboard sign at the northwest corner of Granville Street and Smithe Street. The application proposes:

  • An 8 ft. by 29 ft. curved convex digital screen
  • LED backlit showing static images
  • Third party advertising

The application is being considered under the Sign By-law.

This application was approved by Council on September 16, 2025.

The opportunity to ask questions through the Q&A is available from May 10 to 24, 2023. 

We post all questions as-is and aim to respond within two business days. Some questions may require coordination with internal departments and additional time may be needed to post a response.

  • Share Did already got approved on Facebook Share Did already got approved on X (formerly Twitter) Share Did already got approved on Linkedin Email Did already got approved link

    Did already got approved

    jorge blanco asked over 3 years ago

    This application has not been approved. It is currently under review by staff. Council will vote to approve or not approve this application at a future Council meeting.

  • Share What sort of consultation is being done with indigenous peoples? on Facebook Share What sort of consultation is being done with indigenous peoples? on X (formerly Twitter) Share What sort of consultation is being done with indigenous peoples? on Linkedin Email What sort of consultation is being done with indigenous peoples? link

    What sort of consultation is being done with indigenous peoples?

    Anonymous2 asked over 3 years ago

    The City receives thousands of permit and by-law applications a year. While it is not possible to consult with the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish), and səl̓ilwətaɁɬ / sel̓íl̓witulh (Tsleil-Waututh) nations on every single application, the City is committed to Reconciliation through ongoing collaboration and partnership captured within larger community planning initiatives such as the Vancouver Plan. Foundational principles and values such as these are captured within our Plans affect how the City creates and amends policies and regulations. Keeping with established practices, all residents, owners, and businesses were notified within a 2-block radius of the site.

  • Share What is the definition of a static image? Is it one whole image that stays up for x amount of seconds, can parts of the image be animated, or can images be shown in rapid succession? on Facebook Share What is the definition of a static image? Is it one whole image that stays up for x amount of seconds, can parts of the image be animated, or can images be shown in rapid succession? on X (formerly Twitter) Share What is the definition of a static image? Is it one whole image that stays up for x amount of seconds, can parts of the image be animated, or can images be shown in rapid succession? on Linkedin Email What is the definition of a static image? Is it one whole image that stays up for x amount of seconds, can parts of the image be animated, or can images be shown in rapid succession? link

    What is the definition of a static image? Is it one whole image that stays up for x amount of seconds, can parts of the image be animated, or can images be shown in rapid succession?

    michael+vancouver@tolkamp.ca asked over 3 years ago

    A static image consists of no motion or animation. Each message presented is displayed for a standard “dwell time” (between 6-8 seconds is the industry standard) and the transition from one message to the next occurs instantaneously.

  • Share I don’t have a question I just wanted to share my support. The corner could use something visual on it (and a better retailer underneath). Just hope there’s a good mix of community event messaging in conjunction with the advertisements. on Facebook Share I don’t have a question I just wanted to share my support. The corner could use something visual on it (and a better retailer underneath). Just hope there’s a good mix of community event messaging in conjunction with the advertisements. on X (formerly Twitter) Share I don’t have a question I just wanted to share my support. The corner could use something visual on it (and a better retailer underneath). Just hope there’s a good mix of community event messaging in conjunction with the advertisements. on Linkedin Email I don’t have a question I just wanted to share my support. The corner could use something visual on it (and a better retailer underneath). Just hope there’s a good mix of community event messaging in conjunction with the advertisements. link

    I don’t have a question I just wanted to share my support. The corner could use something visual on it (and a better retailer underneath). Just hope there’s a good mix of community event messaging in conjunction with the advertisements.

    osbornation asked over 3 years ago

    Thank you for your comment. If you have general comments about the proposal, please use the “send your comments” tab to ensure they are captured.

  • Share How will this address increased impacts of light pollution in the city? on Facebook Share How will this address increased impacts of light pollution in the city? on X (formerly Twitter) Share How will this address increased impacts of light pollution in the city? on Linkedin Email How will this address increased impacts of light pollution in the city? link

    How will this address increased impacts of light pollution in the city?

    Gwendal asked over 3 years ago

    Granville St is considered a prominent night time destination for the city including a level of brightness that can be expected in the entertainment district. The applicant has committed to operate the digital sign at no more than 500 nits in relation to the surrounding ambient light during day time and no more than 300 nits during the night-time. The display area is less than half of the two signs currently operating at the corner of Robson St and Granville St combined and consistent with them in terms of brightness levels. Due to the smaller screen size, it is anticipated that the overall brightness will be less than mentioned signs.